How To Create Content For Handmade Products

Have you ever tried creating content for handmade products?

If yes, then it must have been a difficult experience.

Creating short-form content for social media seems doable. But the content for blog posts is long form. That means a lot goes into getting a minimum of 1000 words.

If thoughts like these prevent you from maintaining a successful craft blog. Then, read further to know how to write the best content for handmade products. 

How To Write Content For Handmade Products

Before understanding the wording for handmade items, it is important to understand —–>

What Is The Need To Create Content For Handmade Products?

1. Content Is Akin To Marketing

Marketing involves writing, videos, audio, etc. These all are different forms of content.

To market and promote handmade products, content is a must. So, consider Content as the unit of marketing. You need to create content to have marketing materials.

2. Content Is The Voice Of Your Product/Brand

Do you recognize the #INTENSITYDRIVEN hashtag? If you are into luxury handbuilt cars. Then, you can identify with Aston Martin.

Or can you identify Tito’s Handmade Vodka with their Instagram content? The sepia-toned images are akin to their brand’s content strategy.

Likewise, content is the DNA of a handmade brand. A handmade brand has little to no chance of success without a content strategy.

3. Content Helps To Establish The Connection In Niche

As a result of the previous point, content helps create connections. The kind and style of content generation helps to establish a niche.

Creating consistent content connects customers and vendors in the niche.

Then, the next progression comes to —–>

Write About Handmade Products

This is the obvious one. But it is a pity to realize that many handmade business blogs do not mention much about their products. Or they would mention it either once or twice.

The fact is that you have to keep creating content again and again about your products. This is where it gets overwhelming as most businesses are clueless about what to write. 

The task of creating content for handmade products takes a lot of work. But it can become a lot easier by following the below-mentioned tricks.

Tips To Create Content For Handmade Products

1. Write About The Value Of Handmade Products

Value refers to what it would mean to create a particular handmade item. It may not refer to its price alone.

There are many ways to define its value. You can write about its base materials, unique craftsmanship, and a lot in between. The value identifiers are indefinite.

The unique details of the product create a correlation with its monetary value. Thus, content on value description creates an organic flow for selling handmade products. 

2. Write About The Target Market For Handicrafts

This one is my favorite. People bring handmade products the value they deserve. That is why it makes sense to write about the audience for the respective handmade products.

Much like the unique hand-crafted products, their audience is unique as well.

For example, people who like embroidery like scarves and gloves with intricate needlework.

So, content for people who like dainty artwork would connect with the respective art.

3. Include The Keywords As Suggested By Search Engines

This one defines how search engines a.k.a. Google works.

Metadata is the common term that puts keywords and SERPS together.

SERPS refers to the Search Engine Results Pages that return when you feed in Google.

So, the data in the Google search bar would be the metadata for the pages that show as a result. So, if you know what keywords could pull your website content in SERPS. Then, your job is to create content around those keywords.

A lot goes into identifying and creating content on those selected keywords.  

Once you get the hang of it. Then,  all your website content will sync with respective keywords as a part of the Metadata.

4. Write About The Future/Perceived Benefits 

You must have heard that people do not buy products. Rather they buy improved versions of themselves.

That means there is a scope to talk about benefits in content.

Every handmade item serves a purpose. Hence, the content could include how it benefits the end user.

It may seem daunting to describe the benefits of an art piece. But if you think deeper, you can associate the pleasure of owning a uniqueness with every art piece.

5. Write About What Complements Your Handmade Products

This is one interesting strategy for writing creative content for handmade products. 

Every handmade product would have one or more ideas to team up with. So, you can write about how to pair both of them together.

It is akin to saying what goes with what. Or what ends up looking better in whose presence. That way you will have numerous examples to share with your audience.

Adding pictures to serve as visual hints would elevate the quality of content.

An African artifact would complement any tribal artwork.

Or a vintage art piece would go well with a wine barrel craft.

You will never be at a loss for words for writing about complementary products.

Handmade Product Description Examples

Everything in this article is theory. It will be difficult for a newbie in the handmade business to put the theory into action.

That is why I am including a few examples to help. They are as follows:

1. This ornamental box with the image of the mountain can hold all tiny titbits. Plus, it will bring a smile to a mountain lover’s face whenever they use it.

As you can notice, the above content shows the value of owning a particular box.

2. This colorful bracelet is bound to bring joy to a free-spirited girl. These are boho bracelets in free size to fit everyone.

The above example showcases how to create content keeping the target audience as a focus.

These product description writing examples are great for writing content about handmade products.

Conclusion

Creating content for handmade products is a difficult task. It takes time and experience to come up with a story, theme, and ideas for writing.

This article serves as a quick hack to deal with the problem of writing.

It will help you write. That will further help you with how to promote handmade products. 

Do share this article with someone who is struggling in their handmade business.

You can also contribute to this article with your handmade business marketing experience.

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