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How many Handmade Products do you sell? Do you own single or multiple stores to do business? How many sales do you make each month? How much revenue do you make each month?
If you run a handmade business then these questions must be usual for you.
The answer to all the above questions can be embarrassing. But if you have a strategic craft business marketing plan. Then, you would love to tell everyone you know about how well you make sales from your handmade business.
Since you are reading this post. I am sure you would like to know tips or tricks to get more eyeballs to your store.
Please read further to know how to go about getting more attention to your craft business.
How to Promote Craft Business for Breakthrough Results
Irrespective of whether you run your handmade business in an online/ offline mode. You would know how difficult it is to bring an audience.
The number of people viewing your shop has a direct implication on your sales. So, the more the attention your store gets. The more are the chances to earn.
Hence, it makes sense to increase the awareness of your craft business.
The following 5 steps will help you do the same with ease.
Nail Your Craft Business Description
Did you ever face a situation when it was difficult to describe your business to someone?
Or, your business description did not make sense to someone?
Or, you were yourself confused while describing your business to someone?
I am sure you must have gone through these puzzling situations.
When I started this website a decade back, I was also like you.
So, earlier this site was about – Buying and Selling Handmade Products.
Then, over the years it molded into its current state that is – Inspiring Handmade Living.
Did you notice the huge shift in the tag line?
But to let you out the secret. I have been doing the same stuff today as I did when I started this website. Though over the years I have got a crystal clear focus on what task I do.
It took me a while to figure out that I was not interested in e-commerce transactions alone. I was more into seeing the Handmade industry thrive. I wanted more and more people to appreciate and buy Handcrafted goods. That implied that I wished more and more artists to sell handmade crafts.
Once I understood my aspirations. Then, it was easy for me to carve out my business tag line.
I want you to do the same.
So, instead of describing your business as – Handmade Vintage. Handmade Vintage Bridal Jewelry or Vintage Constellation Jewelry would work better.
A business description that includes its target audience is the best description.
You can work it out by using this trick. _______ for _______ . Filling this blank will help you define your business for its target audience.
Blog to Build Craft Business Brand Awareness
Once you got your business description and target audience in place. Then, it is super easy to attract that audience to your business with a blog.
Irrespective of the number of stores and types of stores you have. You must have an independent self-hosted blog to promote to these stores.
A blog is a major component of the marketing plan for handmade products.
Stores like Shopify and Etsy provide their blogging service besides their stores. But you must have your own real estate dedicated to marketing your craft.
That way even if you shift from these stores in the future. You will not have to re-write from scratch. Instead, you can re-route your audience to your latest store(s).
Thanks to the advancements in technology. You can now start a blog for your craft business for less than 50$ a year. The blog posts written on your domain bring in organic traffic from every corner of the World.
Hence, in the long run, it turns out as a robust and inexpensive mode of promotion.
Optimize Social Media for Craft Business
There is a reason why the term social media marketing exists. Because social media is for marketing. It is not a substitute for your handmade shop. Rather it should promote your store.
Many handmade artists sell handmade items on Facebook and Instagram. That can serve the purpose of newbie hobby craft business. But a professional business uses these media to direct customers to their stores. Meaning that they do not sell through social media. Rather they use social media to market their stores.
Moreover, each social media platform has its own unique algorithm. Instagram and Pinterest are both visual medium. But your marketing strategy for a craft business on Instagram will be unique. It will differ from Pinterest and vice versa.
That means posting the same content on different platforms gives different results.
Furthermore, mastering all the social media channels might overwhelm the beginner handmade artists. Thus, you can go step-by-step starting with one channel at a time.
Pinterest is the simplest and most effective of all. You can start with it till you move on to others. It is one of the best social media for crafters.
Provide an Immersive Experience
Did you ever notice a crowd engulfing an artist immersed in their craft? I have seen people lining up to get mandalas and beaded jewelry by the artists at the beach.
The process of creating live art draws the audience in. That audience then converts into customers.
Thus, if you could let the audience have a sneak peek of your creation process. Then, they will connect with you and your art form.
Thanks to technology, you can upload videos from your studio with your followers. You can also convert that video into a QR code so that it prints on your business cards. This serves as one of the best and cheapest craft show advertising ideas.
Look Forward to Building Connections
I would hate it to bring in a customer who never comes back after their first purchase.
If a customer’s first purchase does not lead to them coming back for more. Then, it could mean a discord between the business and the customer. That is why I am a huge believer in building connections with everyone who visits your store.
The best way to do it is by getting in their inbox. That way you get to interact with them the non-intrusive way.
E-mail marketing lets you offer discounts and follow up on sales. It also lets you get their valuable feedback, and receive new handmade products ideas.
You can incorporate e-mail marketing both at the physical as well as online store.
Did you try any of the above to promote your handmade business? Do you mind sharing your own ideas on how to promote craft business?
Image Courtesy: Pixabay