Did you ever hear about any SEO tips for crafters? Or did you ever wonder how do your customers find you and your store online?
If you want more sales from your store. Then, you need to work on your SEO. Because without SEO there is zero to little chance of your shop coming up in search results. It is a must for your art and craft business plan.
This particular article is SEO rich. That is why you landed here through a google search. In the absence of SEO, you could have arrived here through social media or my e-mail list.
Since you are still reading this article. It seems that the topic of getting found through google searches intrigues you.
If that is true. Then, please read further.
What Does SEO Mean?
SEO is an abbreviation for Search Engine Optimization.
It refers to the intentional process of topping search engine results.
When you rank on SERPs (Search Engine Ranking Pages) for a particular query. Then, the clicks follow.
SEO is an organic process to get your website discovered by the right audience.
If done right, it brings in views, clicks, sales, and loyal customers. Unlike the traditional methods of promotion. SEO does not rely on advertising for clicks and views.
Though for SEO to work. You must know what exact keywords you want to get ranked for.
There is an entire discipline dedicated to finding those keywords. It is the Keyword Research.
How to Find SEO Keywords for Artists?
Keyword research involves finding keywords that are good for your business.
Good keywords are the ones that bring in a lot of searches every day. Though since they bring in a lot of searches, that is why those keywords are difficult to rank for.
On the contrary, the keywords that do not bring much search volume are easy to rank for.
Hence, this becomes a catch-22 situation.
That is where good keyword research comes into play. Good research finds keywords that have a good balance of search volumes and ease of ranking.
Once you understand the importance of finding optimum keywords. Then, the next task is to find them. For that you need —
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Keyword Research Tools
That topic requires an in-depth study of various keyword research tools. There are a lot of tools to find keywords. Some are free to use, though some are not.
The free ones may not always provide accurate results. That is why I insist on using the paid ones. Paid ones are also many. Thus, the makers might get confused on choosing one for their art business strategy.
So, for removing the complexity from the lives of the beginner craft bloggers. I insist on using Jaaxy. It is one of the best tools for sourcing art keywords list. Moreover, it is available in a freemium mode. Meaning you can use it to obtain first 20 searches without an upfront payment.
If you are consistent with your content strategy for your art and craft business. Then, you can use Jaaxy’s free plan to your best advantage.
Jaaxy is easy to use and its predictive analytics is high on accuracy. You can start using it for free right away.
Where to Use Craft Keywords?
Once you have a list of the right keywords. Then, the next step is to place them right.
The best SEO tips for crafters is to use the keywords at strategic real estate. Some of those locations include:
- Page Title
- Page Description
- Image descriptions and their Alt+Tags
- Content Body
- Meta Tags
You should place your keywords in your store as well as your blog. That way you increase the chances of getting found in organic searches.
Some SEO Tips for Crafters
1. Do Not Waste Time and Traffic Over Free Keyword Research Tools.
There are plenty of free keyword research tools. The most popular one among them is the Google keyword tool. It is a useful tool. But it is not appropriate for beginners.
It does not let you know the trend unless you put money in it. Furthermore, its data is better suited for advertising. Hence, using it may give you skewed results for your content marketing efforts.
2. Do Not Overuse Keywords.
A substantial number of mentions of keywords are essential in your Content. But do not go overboard with them.
Meaning that if you use the keywords a lot. Then, you might run the risk of ruining the customer experience. Also, you could end up bugging the search engine algorithms.
You can use each keyword phrase not more than 2-3 times in each of its designated pages.
That means for every sales/product page, the keyword should not mention more than 5-6 times. Or, in other words, it should have a density in the range of 1-1.5% of the entire content.
This rule applies to the blog content as well.
3. Use Keywords in a Strategic Manner.
Do not stuff the keyword(s) phrases in your Content. Instead, you should be creative in using them to fit at the right place within your content.
That is why I insist on using long-tail keywords instead of root keywords.
Long tail keywords are of 4 words or more. Hence, you get intentional and careful with their usage.
Hence, you cannot use or overuse them in every part of your content. The length of the long tail keywords makes you look for an appropriate place to use them. Unlike the one/two-word root keywords you do not have the privilege to throw them everywhere.
So, instead of using “wood projects”. You should opt for “wood slice art” or “pens made with wood”.
As you can see. Long tail key phrases let you niche down and be more specific.
If you understand the concept of long tail phrases. Then, that is like putting into action the best SEO tips for crafters.
If you have ever struggled with getting organic traffic. Then, I am sure you would agree that it is an overwhelming task.
The entire idea of ranking the search results with mere keywords sounds bizarre.
But if you understand the basic rules of finding the keywords for art sites. Then, it is a downhill route from there.
Sourcing and selecting the appropriate keywords is the first half of the job. You are in luck to have powerful keyword search tools like Jaaxy for that. It erases the guesswork involved in picking up the right keywords. Rather, it lets you know in an instant whether a particular one is worth chasing.
The best part is that you can test Jaaxy without spending a single dime. Stellar results will show up once you will put those keywords in your content.
So, increase your rankings and traffic before your competitors do.
Do You Have Any Insider SEO Tips for Crafters? Do Let Us Know.
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