Why Do You Need Artist Newsletter Examples
In case you have not heard it before, emails are the best marketing tools.
That is because mail is a direct contact between you and your audience.
But the problem is what to send to your audience.
That is why I have compiled some of my best-performing newsletters. Below you will find them.
- Why Do You Need Artist Newsletter Examples
- 71 Artist Newsletter Examples That Work
- 1. Work In Progress
- 2. Inspirations
- 3. First Work
- 4. Role Model
- 5. Travel Diaries
- 6. Learnings From A New Course
- 7. Special Custom Requests
- 8. Craft Exhibitions
- 9. Memes On Craft
- 10. What Did Not Work
- 11. Artist Space Tour
- 12. Suppliers Introduction
- 13. Replicating Competitors
- 14. Catching On A Trend
- 15. Latest Goofups
- 16. Business Talk
- 17. Discussing Tech In Art
- 18. Awards And Recognition
- 19. Latest Purchases
- 20. Hero Product
- 21. Upcycled Ideas
- 22. Recycled Ideas
- 23. Ask Me Anything
- 24. Employee Interview
- 25. An Artist Interview
- 26. Celebrity Tidbit
- 27. Pet Peeves About Customers
- 28. New Product Development
- 29. Setting Up A Goal
- 30. Success Party
- 31. Discounts
- 32. Promotion Of A New Launch
- 33. Redoing Someone Else’s Work
- 34. Venturing Into New Art Forms
- 35. Discussing Beginner Artists In The Business
- 36. Marketing Tips
- 37. Content Tips
- 38. Childhood Work
- 39. Organizing Artist Space
- 40. Packaging Tips
- 41. Shipping Tips
- 42. Inspiring Song
- 43. Related Books
- 44. Related Movies
- 45. Personal Tips On Health
- 46. Personal Tips On Mental Health
- 47. Customer Interview
- 48. Waste Management Ideas
- 49. Showcasing The Work Of Other Artists
- 50. Lead Magnet Ideas
- 51. Giveaways
- 52. Contests
- 53. Causes That You Care For
- 54. Resolutions
- 55. Discussing Wishlists
- 56. Freebies
- 57. Job Opportunities
- 58. Festival-Related Content
- 59. Taking On A Goliath In Your Industry
- 60. Tips On Getting The First Sale
- 61. A Mini-Lesson
- 62. Happy Birthday Content
- 63. Share The Best Advice
- 64. Gratitude Sharing
- 65. Factors Affecting Business
- 66. Social Media Handles
- 67. Exhibitions
- 68. Collaborations
- 69. Workshops
- 70. Earnings
- 71. Blast From The Past
71 Artist Newsletter Examples That Work
1. Work In Progress
It is wonderful to share your current work with your visitors. That will give you an opportunity to let them know what occupies your time.
Your audience will find such content engaging.
Every creative person has a lot to get inspired by. It is rare to not have an inspiration for a creative person.
Hence, it is worth sharing your current muse with your subscribers.
3. First Work
The first ones are always special. The first creation holds a memorable place in the heart.
I have shared the embroidery work that I made when I was a kid. You can also do the same.
4. Role Model
Having someone to follow helps in the journey. That is why role models exist.
If you have one. Then, share about them with your readers. It could be that your role model becomes your readers’ role model as well.
5. Travel Diaries
Travel is one of the best teachers. If you have been following my journey, then, you must be aware of my traveling lifestyle.
I live a nomadic lifestyle fueled by slow travel. That is why I got a lot to share in my newsletters.
6. Learnings From A New Course
I am a sucker for knowledge. Today I completed a course on Museum Studies.
If you are on my newsletter list. Then, you must have known about this course.
If you are not learning a new course. Then, right now is the best time to start one. The ups are that along with new learnings, you will get friends to discuss it.
7. Special Custom Requests
Creating special requests for special customers is a cherished feat. When you share it with your subscribers, they get to know that you are open to special requests.
8. Craft Exhibitions
I am yet to find a handmade business owner who does not attend craft exhibitions.
You could be attending them to display your work. Or, you could even be visiting exhibitions for leisure.
No matter what the reason is, you can send a mail to your readers about the exhibitions you attend.
9. Memes On Craft
Memes are my absolute favorite. I love to share them with anyone who appreciates humor.
Running a handmade business is a stressful job. Sharing memes with your readers will bring cheer and laughter.
10. What Did Not Work
If you have been following my blog. Then, you would know that I am a huge fan of mistakes.
Mistakes teach me what did not work out.
So, when I share those follies, others know what not to do.
So, do not treat mistakes as a taboo subject. Rather, share them wide to help others.
11. Artist Space Tour
Who would not like to see your workspace? In general, people are inquisitive. So, it will be a great idea to let your subscribers know where you work.
You can insert a pre-recorded video or even images would work too.
12. Suppliers Introduction
What would any business be without their suppliers. So, why not talk about them with your readers.
Chances are that they would be on your list too. This might encourage them to offer discounts to your readers as a form of gratitude.
This post may contain affiliate links. That means if you purchase any of the products mentioned in this article through routing via the links in this post. Then, I may end up receiving a certain monetary percentage from the sale. Though the one who purchases through the link does not end up paying anything extra apart from the mentioned MRP on the product. Full disclosures on the Affiliate Page.
13. Replicating Competitors
Competition is healthy for business. If it were not for the competitors, the entire category of business would die down.
I have nothing but gratitude for my competitors for keeping my business alive.
I sell one of my competitors’ products as an affiliate. That way I fulfill my audience’s needs without going through the grind.
14. Catching On A Trend
Thanks to these trends, the entire world dances to the same tune. It could be that a few of your readers might not have heard about them.
So, why not share those trends (provided you know about them) in a newsletter.
15. Latest Goofups
The best ideas for art newsletters would be infotainment ones. Sharing videos/images of you goofing it up would make great content.
Many times I have messed up the proportions of oils in soap making. Or I have miscalculated the rows in crochet making.
All these make humorous content for an artist newsletter.
16. Business Talk
As a successful artist, you can share your business knowledge. People love to know how creatives get their business.
Since I started this website to help artists thrive. Therefore, most of my emails to my readers are business success tips.
17. Discussing Tech In Art
None of us will be able to leverage our lives without technology. All of us have our favorites for apps, gadgets, and tools.
It will make a great email sharing your most used technology gizmos.
18. Awards And Recognition
I love to show off the praise I receive for my work with my subscribers. In the past newsletters, I have shared articles about me in newspapers.
The latest vanity mail I sent my readers was on a Hobby Scool Summit where I was one of the speakers.
It might be difficult to gather laurels when you are a beginner. But as you progress, the accolades will keep on adding.
19. Latest Purchases
Do you run a photography business? Then, the latest camera lens purchases can find mentioned in the photography newsletters.
Likewise, you can do the same with any creative business.
20. Hero Product
I love to talk about my best-selling product with my readers. The obvious reason is that it sells the most. The other reason is that my readers love to hear updates about it.
So, do not shy away from talking about your most sold product. The love you will receive when you do so will surprise you.
21. Upcycled Ideas
This is my favorite because it creates tons of engagement. People love to know how they can use the stuff that they no longer need.
That not only helps in expanding utility. But also helps with the landfills.
Your artwork must be having lots of upcycling ideas worth sharing.
22. Recycled Ideas
Much like upcycled ideas, recycling is popular too. If you are in the handmade business of making candles.
Then, a probable option to recycle would be using the leftover wax.
Such recycling ideas make some of the best art newsletters.
23. Ask Me Anything
They are popular as AMAs on social media. You can replicate them in newsletters as well.
AMAs are great for to-and-fro interactions since they evoke curiosity.
Try to make it a bare-it-all AMA so that it breaks the ice for the readers.
24. Employee Interview
This will not make sense if you are the Do-It-All in your art enterprise. But even if you have a lone employee, you can share their interview with your readers.
This will help the readers know what is it like working with/for you. It will work even if you have a part-time employee working as a man Friday.
25. An Artist Interview
Interviews with other artists in your profession also make a great topic for emails.
You will find lots of talented/upcoming artists whose work you enjoy. So, sharing their interview will give your readers a perspective on the art.
26. Celebrity Tidbit
Have you ever noticed that famous people also have a creative streak?
It could also be that some popular personalities share a passion for the art that you follow.
For instance, Brad Pitt loves to do pottery. So, if you are a ceramic artist, then, why not let your readers understand what Brad Pitt does with pottery.
It might prompt the loyal fans of that celebrity to follow pottery as well.
Likewise, you can hunt some famous faces who share interests in your chosen art form.
27. Pet Peeves About Customers
I can go on-and-on ranting about the customers who give me a hard time.
The most common one is asking for a refund after purchasing a digital product. It is when my terms and conditions mention that there are no refunds.
But that is how I get to talk about the disappointments of some not-so-good customers with my readers.
You can also share such irritating pet peeves about your customers with your readers.
Do remember to not take their names in the newsletters since they might also be reading your emails.
28. New Product Development
This is one of my favorite artist newsletter examples for creatives in all fields.
Any new addition to your product line is worth promoting. Your list of subscribers would love to know what is brewing up.
29. Setting Up A Goal
Goals give you a chance to build a compass. Consider them as long-term new year resolutions.
When you share goals with your readers, it builds accountability. Thus, you are more inclined to reach your goals after including them in newsletters.
30. Success Party
People who choose to receive emails from you deserve to know all the good news.
Then, why not share all such good stuff and make them a part of the celebrations?
You must have received discounts for my products if you subscribe to my emails.
Your readers should be the first people to know about your discounts.
32. Promotion Of A New Launch
Talking about your new products is different from its promotion. If you have a new segment in your business, it deserves a launch process.
I send a series of autoresponder sequences for a new launch. You can send teasers of the same in newsletters as well.
33. Redoing Someone Else’s Work
This can be one of the interesting artist newsletter examples. You can redo some other popular artist work in your style.
You can consider it as providing your flair to another artist’s work. This will let your readers know that you do not shy away from trying new territories.
34. Venturing Into New Art Forms
Why get stuck in one style or genre forever. You may not expand your business in categories other than yours. But once in a while, you can try new or the latest art forms to stay in sync with new updates.
Telling people about the new art skills you acquired in the recent past is a great newsletter idea.
35. Discussing Beginner Artists In The Business
Everyone discusses famous and established artists. But do you wonder where were all the popular ones hiding in their formative years.
Then, why not become the one who has a keen eye for identifying young talent.
This will promote those beginner artists. Plus, you will garner respect from your tribe for giving back to your community.
36. Marketing Tips
If you subscribe to and read my content. Then, you would know that I discuss this topic the most.
There are several newsletters from my side on marketing tips for handmade businesses.
37. Content Tips
Much like marketing, content generation is the holy grail of promotion in the digital era.
Every handmade business owner has a unique style of content creation. You can share your best tips for content in the newsletter content.
38. Childhood Work
One of the topics for my newsletter was an embroidered artwork that I created as a kid. It was not great, but it was a masterpiece considering done by a 5-year-old.
I was in two minds before sharing it in the newsletter. But to my utter surprise, that email was a hit. Likewise, you can try sending some childhood memories related to art and craft.
39. Organizing Artist Space
If you are an artist, then, you must be aware of the clutter that keeps on building. Therefore, you can share some tips on how to organize and keep the chaos at bay.
For sure such a newsletter idea, you will find a great engagement rate.
40. Packaging Tips
Art products require specialized packaging. A lot of bubble wrap, packaging noodles, and paperboard goes into packaging.
The more intricate and delicate the artwork is, the more sturdy should be packaging.
Hence, as a seasoned artist, you can share your packaging tips with your readers.
41. Shipping Tips
Shipping follows packaging. So, the wisdom acquired while shipping your art is worth sharing with your readers.
Since many of your readers would be your customers, they would like to know how you deliver. Thus, shipping information would make one of the best artist newsletter examples. The best part is that it will work in every creative field like music and fashion.
42. Inspiring Song
Not so long ago I shared one of my favorite songs in my newsletter. To my surprise, it was a hit.
So many people responded to that mail and told me how much they loved that song too. Also, many people shared their favorites with me.
This kind of topic is one of the artist newsletter examples that prove the power of engaging content.
43. Related Books
Who does not benefit from a good book? So, if you have grasped wisdom from a certain book. Then, why not let your audience know about it?
I have done it so many times. So, I know it can work for you too.
44. Related Movies
Much like books, movies are also a source of education along with entertainment.
Movies based on creativity, resilience, and surviving despite hardships make a good watch.
So, spread the word about them with your readers.
45. Personal Tips On Health
Let us get practical, running a handmade business is sheer hard work. No one has it easy. You must be doing some kind of physical activity to stay healthy.
Sharing it with your list will benefit your audience.
Mine is swimming and cycling.
46. Personal Tips On Mental Health
Without mental health, physical health goes for a toss. So, any tips on remaining calm and balanced receive appreciation.
For me, it is gardening, and playing with my cats.
Whenever I have shared any newsletter on staying positive, it has garnered a good open rate.
47. Customer Interview
This is one of the best ways to develop a positive connection with your audience. People love to hear personal stories and experiences regarding the usage of products.
So, why not interview a customer and share it in a monthly email?
48. Waste Management Ideas
Any creative work leaves some or the other wastage. You must be having your ways to deal with it.
You can share those with your audience to teach them how to dispose off the waste.
49. Showcasing The Work Of Other Artists
As a creative artist, you must talk and discuss the creations of other artists. It would be shallow/insecure to not appreciate beauty emanating from another creative.
So, why not spread the word about all the good stuff you get to know?
50. Lead Magnet Ideas
This one is my favorite. If you are reading this post, then, I am sure you must have come across a lead magnet.
Lead magnets lead to gathering subscribers that in turn receive newsletters. Thus, a good reason to tell your subscribers how can they collect subscribers.
Who does not like a good giveaway? I love them because they give you a chance to receive a product that you love.
I am bad at offering giveaways. That is why I have not tried this one as one of the artist newsletter examples.
You can offer your work or even a tool/product that you use in the giveaway. This will give you an opportunity to market and get paid as an affiliate for the giveaway too.
Consider them much like Giveaways. Instead of a lucky draw in a Giveaway, here an actual contest decides the winner.
Of course, you can choose a random winner if there are many. Nevertheless, who comes out as a winner, the contests are a big hit in increasing engagement.
53. Causes That You Care For
All of us have special causes that are close to our hearts. I am sure you too must be having one.
Sharing about it in a newsletter helps you connect with others who share the same emotions as yours.
Also, you might end up collecting a sizeable donation amount for the cause as well.
All of us have made at least 1 resolution at the start of a new year. So, there is no harm in letting your people know about it.
You might get motivated to work on that resolution since you mailed your list about it.
55. Discussing Wishlists
Resolutions are the tasks done to achieve the wishlists. So, if you talk about the resolutions, then, you can share the wishlists as well.
I love to share what is on my mind. You will find it hard to believe, but it has helped me achieve what I desire.
You might try and see if it works for you.
Freebies are lead magnets without an intended purpose.
Consider them as a means to keep your audience happy. I love to receive them, that is why create and share them.
As the name suggests, they are free to download and use. But if they get popular, you can beef them up to create a lead magnet. They can also work out in a ladder format to create a paid digital product.
57. Job Opportunities
If you receive my newsletters, then, you must have come across job opportunities.
I post a mail whenever there is a manpower requirement. I also include jobs from my friends and other businesses that I come across in my fraternity.
Job listings help businesses and talent connect. They also make good content as an artist newsletter examples.
58. Festival-Related Content
Festivals make a great conversation starter. There are so many festivities or the day of celebrations.
You can greet your newsletter subscribers on such occasions. A cherry on top would be sharing your personal celebrations related to such events.
59. Taking On A Goliath In Your Industry
Everyone loves to hear about a small guy going head-on with a giant. There are several ways to create email content around this topic.
You can discuss/review a product from the industry leader. Or you can talk about an unpopular opinion about the biggies in the industry.
If you shy away from being controversial. Then, you can talk about how a not-so-popular product of a Goliath can become big.
60. Tips On Getting The First Sale
The first sale is special because it is the most difficult one to crack. I recall how enthralling that experience was.
That is why my newsletters contain milestones of sales achieved. I love to talk about how I learned to sell and upsell.
If you are regular to my newsletters, you will soon receive the update of my 300th sale.
61. A Mini-Lesson
This could be a course or a mini-course. The objective could be to educate your subscribers on a certain topic.
If could not create e-learning content. Then, worry not. You have the option to share someone else’s course.
The point is to drive your audience toward useful content.
62. Happy Birthday Content
I realized the importance of this one after my birthday passed. All happy birthdays are great for passing on some promotions.
I tend to forget my birthday, which is why I miss out on sending related emails.
But I will ensure that I offer some discount coupons next year.
63. Share The Best Advice
Most of the advice I offer is one that I did not receive well. So, I make it a point to offer advice with cautionary caveats.
I have huge experience in going through bad times. So, that way I am fortunate.
If you have been fortunate enough to have a cozy life. Then, you can share the advice that you received from others.
64. Gratitude Sharing
There is a reason I maintain a gratitude journal. It helps me count my blessings and keeps me humble.
The more I appreciate what I receive, the more I get it. Hence, I share with my readers what I am grateful for.
There is a special magnificence about the virtue of gratitude. When you share it with someone, you get to know how fortunate you are.
You might start a chain of positivity by sharing your gratitude stories.
65. Factors Affecting Business
The pandemic is the biggest example of how external factors affect a business. So, talk about how your business bears the brunt of happenings worldwide.
The rising crude oil prices affect shipping costs. As a small business, you do hit a wall due to such changes. Therefore, you must discuss the same with your readers. This will help them understand your price changes as well.
66. Social Media Handles
The more, the merrier is true for engaging the audience. So, newsletter content updating people on your social media handles is a great idea.
That way your tribe will know where to find you in case they lose touch.
Craft fairs are a part and parcel of a handmade business. One, they bring in sales. Second, they market your creative business to a lot many people.
So, your newsletters must update everyone about your exhibition sojourns. This could include the ones you attend to display your creations. Plus, also the ones you take part as an audience.
Collaborations mean uniting with others to do cross-selling. I am skeptical about them till I did once.
Hobbyscool collaborated with me to deliver a webinar on a hobby summit. I spoke on the topic of turning a hobby into a money-making business.
Do not even ask me how well it worked to increase my subscriber rate. So, now I am all for collaborations. Thus, telling your subscribers about it will make the best use of collaborations.
This one is a no-brainer. Your audience would love to know what kind of workshops you are conducting.
Plus, you get to presell your workshop. Thus, making it one of the best artist newsletter examples for business.
Jennifer Maker is a popular role model for craft bloggers. She has made a fortune by making and sharing her crafts.
Her tall earnings have a lot to do with her huge popularity. Much like her you can share your earnings as well.
71. Blast From The Past
I love to look back at past events to admire my journey. So, once I shared the archived image of my website when it started.
The engagement rates of that newsletter were great. My audience admired my journey and appreciated my diligent attempts.
Thus, sending visuals from your past stories works well.
Emails boast of some of the best engagement rates. Thus, an essential element for marketing a handmade business.
Though what to send in emails remains a bottleneck. If you too have been in such anxious situations, then, this article is for you.
It has more than 50 prompts for newsletters. The best part is that they work because they come from my personal experience.
They work in any creative profession as weekly, monthly, or quarterly newsletter examples.
Start using them and do let me know what artist newsletter examples you have to share.
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