Crochet dude is a popular name among successful crochet entrepreneurs. You can guess from the name that it does not belong to a grandmother. Well, not even to a woman.
If you have not known the world of fiber art. Then, it might surprise you to know that crochet business opportunities do exist. Moreover, there are handmade artists who do it right.
If you have been considering to start a crochet business. Then, you have landed at the right spot. Read further to know how.
How to Have a Successful Crochet Business Anywhere in the World
My love for crochet began in my childhood. My paternal grandmother was the person who introduced me to this beautiful craft.
She crocheted a skirt for me. The best part was that every year my mother would add another strip of crochet flowers to it. That way I ended up wearing that skirt for a few years.
The fact that you could create your own stuff with crochet excites me till date. Moreover, it is interesting to know that all the magic happens through a single hook/tool.
So, when you could crochet anything from a scarf to a giant coral reef. Then, as a progression, you can also start a handmade crochet business to make money.
The various ways you could have careers in crochet are:
Sell Crochet Items in Demand
To earn from your skills as a crocheter. You must be selling your crochet projects.
Though to be successful in selling your creations. You must have a business mindset. That means you should crochet what sells the best.
To achieve that, you must develop your ———-
Niche Crochet Projects and Patterns
The simple adage of branding is to be popular for one thing. If you nail this one. Then, your efforts towards building a successful crochet business will be fruitful.
So, instead of being popular for selling all things crochet. You can do any of the following:
- Crochet Hats and Beanies
- Crochet for Newborns
- Crochet Wearable Blankets
- Easy Crochet Patterns for Beginners
This way you become the top of mind crochet artist for your respective niche.
Working on your niche means saying NO to any request that is outside of your niche. Putting that into practice would be difficult in the beginning. But the more you stay put to the rule. The easier it will become from then on.
You can become a sought after artist in your niche by learning advanced crochet skills. That way you can create unique projects that will differentiate you from competitors.
Once you have built up your portfolio in your chosen niche. Then, you should begin ———
To Pitch Established Crochet Business Websites
Much like the crochet dude. There exist other successful crochet business names too. You can request them to outsource their project requirements to you.
Most of them have requirements in bulk. So, by working for them, you could get a hands-on experience. This way you could get to know what are the crochet crafts that sell well.
To make this set-up work. You must take good pictures of your body of work. This will carve a good impression of you.
A strong hold in your niche will help in spreading the word about you.
After developing your confidence in creating projects for established businesses. You can then move on to selling your own products directly to the customers.
For that, there are options both for offline and online channels. Such as ———
Craft Fairs and Online Marketplaces
Craft fairs are excellent places to get first-hand feedback on your products. The best part about them is that you get to see your audience’s reaction. That way you get to understand what appeals or repels them.
In my experience, small-sized crochet crafts of utility do well at craft fairs. That includes mittens, coaster doilies, and bookmarks.
If you are from nations like the U.S.A. and the UK. Then, you can find specific websites dedicated to finding handmade fairs.
But if you are someone like me from an Asian nation. Then, a simple google search on “craft shows near me” can lead you to the options near your zip code.
The online marketplaces resolve these geographical limitations. So, by listing there you get to showcase your craft to a wider audience base.
Some of the online marketplaces to explore crochet business opportunities include:
- Amazon Handmade
Once you get the hang of creating and selling crochet products. Then, you should explore further crochet business opportunities. For that, you have to ————-
Make Use of Digital Channels
In the current age of technology advancements. It would be naive of you to not utilize the power of digital marketing to ace your crochet business.
For the same you can do the following 3 tasks:
Market and Sell Through Your Crochet Blog
It takes less than 50 $ and less than an hour to create a craft blog. You can start one and use it to market as well as to sell your crochet creations.
It will work as your primary portfolio. Also, it will become the route to direct your audience to your other online stores. Though, with experience, you will be able to make sales through your blog as well. Read that as saving up on the listing fee on third-party platforms.
Earn Through Display Advertising and Youtube Channels
Since I learned how to crochet through watching Teresa’ Crochet geek YouTube channel. I know how immense is the scope of teaching how to crochet on digital platforms.
If you have a collaboration with an ad network on your blog and YouTube channel. Then, you must start your crochet youtube channel. In fact, Teresa was among the first set of YouTuber’s to get accepted in their payment network.
This is a cool way to earn bucks by doing what you love.
Earn Through Selling Affiliate Products
If the quantum of work involved in creating a YouTube channel scares you. Then, earning through affiliate networks is your alternative option.
There are a lot of companies that are into selling crochet yarn and hooks. If you are a passionate crocheter like me. Then, I know you must have been guilty of over-indulging in your passionate hobby.
If you are with me on this. Then, you must know how to make money selling crochet items through affiliates.
For that, you will have to sell crochet products through affiliate partnerships. That way whenever someone buys through your unique links. You will end up getting commissions. The company stocking the products gets a sale. While the buyer does not have to incur any extra costs except what they see as the listed price. This is a win-win scenario for all.
That is why this is my favorite mode of earning through online medium.
Though you must have a blog and/or a YouTube channel to earn through affiliate networks.
Dropship Crochet Products
This one is for the seasoned ones. After you have grown past the initial phases of crochet business opportunities. Then, you can move on to selling crochet items of other handmade crochet artists.
Sell Crochet Items of Newbie Crochet Artists
You can outsource products from other crochet artists. This will complete the circle the way you started your crochet enterprise journey.
Sell Crochet Products Through Wholesale Channels
If you are new to the magical world of crochet. Then, it might amaze you to know that crochet hooks exist in different sizes and materials. Plus, hooks come in advanced options too. There are hooks with light/ stitch markers and ergonomics enabled too.
And I do not want to start on the numerous amounts of yarns.
As you can notice. Crochet products and paraphernalia are great options to sell at a retail price. To earn handsome margins from your store. You can source the crochet items through bulk supply markets. Ali Express is a good source for the same. It also has wonderful options for handmade amigurumi.
Once you master the art of optimizing the price arbitrage. You will be able to multiply your profits by expanding your inventory.
Crochet has come a long way from being stereotyped as a hobby for senior women.
Crochet means a “small hook” in the French language. The small hook is capable of weaving fabrics. Though with a proper crochet business plan in place. The hook can also set the fabric to start your craft business.
With a play of distinguished crocheting skills and a business framework. You can use various crochet business opportunities to make money.
This article serves as a playbook model to build a foundation chain of crochet business. You can follow its process in a step-by-step mode to ace from basics to advanced means of running a business.
Do You Own a Crochet Business? Can You Share Your Expertise on How to Turn Crochet Into a Business?
Image Courtesy: Pixabay
P. S.: The post may contain affiliate links. That means if you purchase any of the products mentioned in this article through routing via the links in this post. Then, I may end up receiving a certain monetary percentage from the sale. Though the one who purchases through the link does not end up paying anything extra apart from the mentioned MRP on the product. Full disclosures on the Affiliate Page.