Did you ever think of creating digital products to sell on Etsy to up your falling sales?
Creating, selling, shipping, and then handling customer queries must be taking a toll on you. That is why you should think about branching your handmade crafts into a digital art business.
Digital ventures are technology-oriented. But do not fret if using computers/phones/software overwhelms you. You can go through the long list of product ideas listed below to start.
Digital Products to Sell on Etsy
1. Album Covers
With the rise in independent artists, the demand for album covers has increased as well.
Album covers require professional designs to cater to their target audience. Hence, as a designer, there is immense scope to create album covers for individual artists.
Album cover designs intrigue indie artists as it helps them establish their singing careers. But, album covers are also popular as customized photo plaques.
2. Book Covers
Much like music album covers, book covers are a fast-selling digital item. You can create ebook covers for the indie authors that sell on Kindle.
Also, a category exists for selling memorabilia products related to popular book covers. For example, a digital poster from the Hobbit series is one of the best sellers on Etsy.
The art of writing beautiful letters brings in opportunities to sell digital products. Some of the options to create calligraphy related digital products are :
- procreate brushes
- workbooks to learn calligraphy
- font bundles
- customized signs and quotes
- practice sheets to improvise calligraphy
Cards have always been the medium to express greetings. With the advent of digital technology, cards work as a quick tool to network and express feelings.
To make quick bucks through digital products. Designing cards is one of the ways to expand your digital products portfolio. Plus, there are numerous occasions to greet people. Hence, you can make use of such events to find relevant sellers for your products.
5. Code Based Products
Digital technology has brought in a lot of codes in our daily lifestyle. Few examples are the QR codes for payment, Spotify codes, and morse code messages.
That is why custom codes related products sell well on Etsy.
6. Coloring Books
I am a huge fan of coloring books. In the past, I have spent money on coloring books. So, I know how well they sell. That is why I also sell digital coloring books in my handmade business.
I lack graphic design skills, but still, I design adult coloring books. They are easy to create with any entry-level design software and paid graphics.
7. Comic Strips
Much like coloring books, there is a market for products related to comics.
The popular comic series and their characters offer numerous options. A few examples are posters of batman, spiderman.
Also, there is an immense scope to create personalized comic books. Comic illustrations of how people met for the first time work as gifts for couples.
While writing this article, I realized that I am ghostwriting for more than a decade. That includes blog posts, website copy, ads copy, and other kinds of writing.
I still advise people to write for others before quitting their 9-5 jobs. When I started, there were few options to showcase content writing skills. Though, the good news is that these days, copywriting sells on Etsy as well.
As long as there are human beings, writing will always be in demand. If you are not confident about where to start. Then, you can go ahead with Instagram captions/hashtags or writing captivating headlines.
9. Designs and Patterns
Patterns have been a great help for creatives. As a crochet enthusiast, finding patterns and keeping them organized is a huge part of my chores.
Likewise, there is a big market for patterns for fiber art like – embroidery and knitting. The scope widens for crafts like quilting, sewing also. You can market your pattern designs as small digital gifts for people who love to sew as well.
If you are a woodworking pro, then you can add to your earnings by selling project designs. That will help you upsell your best-selling woodworking projects.
10. Digital papers and Patterns
While making a To-Do list of skills I wish to acquire, making digital paper tops the list.
There is a worldwide demand for patterned paper for scrapbooks and decoupage. Therefore, there is a demand for patterned paper in a plethora of designs.
You need to look at the crazy amount of sales papers and patterns in digital formats garner. Gingerbread patterned paper sells like crazy owing to gifting momentum during Christmas. That is a cue to design patterns as per trending events and celebrations.
11. Dynamic Calculators and Spreadsheets
Not all of us are good with numbers. That is why pre-made spreadsheets and calculators help. Their designs make complex number-crunching easy for the end-user.
Few options to make calculators and spreadsheets are –
- Return on Investment Calculator
- Pricing Calculator
- Construction Cost Calculator
- Hourly Rate Calculator
- Bookkeeping Spreadsheet
- Profit Margin Calculator
- Weight Loss/ Calorie Intake Calculator
- Debt Payoff Calculator
- Etsy Sales Tracker
You could be unsure about how to create passive income from Etsy digital products. Then, e-books are your best bet.
Digital books are the most common digital products to sell on Etsy. You can write an e-book on almost any topic of your choice.
Over the years, I have written books on hair care, business, recipe books, short stories, and erotica.
After making e-books you can move further towards other digital products.
13. Fashion Lookbook
Fashion lookbooks are catalogs of creatives that convey the visual brand story. So, every creative person selling their ideas needs a lookbook for their customers.
A lookbook is a medium to showcase distinct styles in a capsule format.
As someone with knowledge of design principles, you can create lookbook templates. These would attract designers or boutique owners. You can sell them in editable formats to ease customizations.
14. Games for Kids
Activities for kids is a big market for designing digital products. If you can think of an activity that could engage kids. Then, you are on track to create some of the best digital products to sell on Etsy.
The options are endless to come up with ideas that work. Some of them are:
- Games that teach sorting/matching/organizing
- Treasure hunt activities for engagement and thinking stimulation
- Flashcards for learning
- Road trip activities
- Party games
15. Graphic Design Elements
A graphic design artist will never have enough graphics design tools. Therefore, the scope of selling design elements for other artists has increased. There is tremendous scope for designing related digital products to sell on Etsy.
It is common to find listings selling logos on Etsy. But you can also create and sell the following:
- Clip Art
- Procreate Brushes
- Color Palettes
16. Image Filters
In today’s times, even the ones who are not technology-savvy understand image filters.
Image filters have made our life more beautiful and funky. That explains their growing demand. If you know how to create filters that enhance images. Then, you can sell filters as per the applications. The most common ones are Instagram, Snapchat, and Lightroom presets.
17. Invitations and Announcements
Celebrations and announcements need catchy and inviting designs. Hence, creating e-invites for various themes makes good digital Etsy product ideas.
There are more than 300,000 digital invitations listed on Etsy. Some of their popular themes are – Unicorn, Peppa pig, and Pokemon.
18. Motifs and Designs
Motifs and designs are vital elements for creating various other digital creative products.
As a designer, if you have the knack to create popular trending motifs. You can create patterned digital papers, wall art, clip art, or even stickers with your designs.
19. Packaging Designs
One of the charms of handmade products is their attractive packaging. The packaging ideas for handmade products are diverse. So are the digital options to create and serve the demands of the growing market.
For shipping my handmade creations, I rely on digital prints to create DIY shipping boxes. So, I know that there is a demand for this specific niche.
Designs and prints for wrapping papers, cut-out boxes, and labels are a few of the options.
20. Paper Dolls
You would find it hard to believe, but there is a big market for paper dolls. “Printable paper dolls” as a search query throws more than 12,000 results.
Creating paper dolls is not as challenging as creating other designs. You can even draw them with your hands and then scan the drawing to sell as digital products.
Paper dolls of Freida Kahlo art designs are an instant hit with this category.
21. Party Printables
I am sure you must have been a part of games for bridal showers and baby showers. Those games are a goldmine of inspiration to create digital products to sell on Etsy.
Apart from digital printables for games, you can create the following digital products:
- gift tags
- party favors
- decoration products
22. PDF Information Resources
Creating PDFs is a catch-all for creating all kinds of digital information resources.
That means you can create pdfs on topics ranging from food to travel and other categories within them.
The PDF resources could be recipe books/cards/meal planners or e-books and guides.
My planners and organizers are also in PDF format.
All of us know about the transformation brought in by Adobe photoshop.
If enhancing images interests you. Then, selling photoshop services will be a good Etsy product idea.
You do not need fancy design skills, but learning this software takes some practice.
There is more to editing services with Photoshop. You can even branch out to selling preset bundles, backdrops, gradients, and overlays.
This post may contain affiliate links. That means if you purchase any of the products mentioned in this article through routing via the links in this post. Then, I may end up receiving a certain monetary percentage from the sale. Though the one who purchases through the link does not end up paying anything extra apart from the mentioned MRP on the product. Full disclosures on the Affiliate Page.
24. Planners, Trackers, Worksheets, Calendars, and Checklists
These are my most favorite digital products to sell on Etsy. My earnings skyrocketed after I started selling cheat sheets, planners, and organizers.
If you are a recipient of my email marketing content. Then, I am sure you would have made use of my checklists and organizers for your handmade business.
The best part is that you can create organizers for almost any topic. If you are looking for resources to begin your journey to design digital planners. Then, I recommend the course which I took – Printables by Number by Suzi Whitford.
25. Play Books
This term is different from the sports playbook. But it does have similarities as it contains strategies to achieve a specific goal.
For instance, Etsy lists playbooks on various topics such as:
- Social Media Content
- Email Marketing
- Business Marketing
Consider it as a done-for-you template that you can modify as per your goals. It is a fill-in-the-blank kind of content that you can cater to your requirements.
You can create playbooks for topics that have a consistent workflow. That will help customers follow them as per the laid-out instructions.
26. PLR Products
Consider these as the digital products that you resell to other sellers. For this reason, PLR stands for Private Label Rights.
These products are a great way to cater to several niches. The buyers can then rebrand and modify the PLR products to fit them for their audience.
You can create PLR products for a wide variety of products like ebooks, planners, and articles.
Do you run a craft blog for your handmade business? Then, you must be familiar with plugins.
Plugins got popular with CMS (Content Management Systems) like WordPress and Squarespace.
They are the add-ons that improve the capabilities of CMS. Consider them as the shortcut to do the technical jobs for which you lack the skills.
But if you are competent with the technology to create plugins. Then, they are the niche products to sell on Etsy.
Podcasts are the current favorite way of creating digital content. If you are comfortable with audio. Then, you can start streaming your podcasts.
Furthermore, there is scope to expand to other digital products as well. For instance, you can make planners/playbooks to help others start a podcast. That way you can combine your skills sets to scale up your arsenal of digital products to sell on Etsy.
29. Portraits and Caricatures
In recent times creating personalized caricatures and portraits is a rage. You can also seize a pie of this booming niche.
There is a sizable amount of competition in this category. Hence, you can brand yourself with portraits and caricatures inspired by popular culture.
Marvel comic themes and cult movies are the ongoing popular trends. You can also upsell by sending framed portraits of your artwork. That way, both the physical and digital art forms combine.
Two million-plus results on the search query term “stationery” cannot be wrong. Plus, more than 700,000 results of this number belong to only digital ones.
The stationery category includes a lot of digital products. A few of them are business cards, letters, bookmarks, envelopes, diaries, and guest books.
The digital products to sell on Etsy under the Stationery category are ever-evolving. Thus, you can grow your product portfolio to achieve your handmade business goals.
31. Stickers, Decals, and Labels
All of us have grown up using stickers and labels. They are great to personalize or identify with a theme.
That is why the options to create them are endless. They are great for complementing planners and journals as well.
I plan to learn how to make stickers since they will be a great addition to my planners.
Decals are also included in this category since they have a stick-on base. You can make them for walls, furniture, cars, or even nails. From there, you could even progress to creating wallpaper designs.
32. Stock Photos
There is no need to mention how popular stock photography websites are. As a photographer, you can start selling your images. Etsy, as a platform, can initiate your handmade business journey.
In the beginning, you can offer photos for a particular genre. You can grow from there and can even start your stock photography website.
33. SVG and STl Files
Numerous artists are selling their custom digital design files on Etsy. Buyers use these files as stencils to create custom T-shirt prints, paper crafts, etc.
The popularity of gadgets like Cricut has further fueled the demand for SVG files.
STL files are for 3D designs like packing boxes. Their popularity is also on the rise. That is why the combined results for both SVG and STL surpass 2 million results.
Templates are pre-made structures that make it easier to achieve an outcome.
For instance, resume templates help present the work experience in a professional format. Likewise, product mockup templates and social media templates work.
Other examples are templates for gift certificates, coupon codes, and magazines.
Moreover, if you are pro with Canva. Then, you can make several Canva templates for a variety of purposes.
35. Theme Designs
Starting a website/e-commerce store for your handmade business requires themes. You could be using WordPress, Squarespace, Shopify, or any other custom-built CMS.
The use of CMS will define what theme you could use to showcase your work.
One of the best SEO tips for crafters is to use a theme that is functional and lightweight. That loads the page faster and reduces the bounce rate. That means that a user ends up spending more time on your website that may increase conversions.
A coding geek who understands design principles is ideal for creating themes.
36. Theme-Bound Challenges
These could club in other headers such as PDF resources or Planners/ Workbooks. But owing to their growing popularity, they deserve a separate mention.
As you can imagine, challenges exist for any goal-oriented project. Hence, there could be challenges for –
- Product creation
- Craft room organizing
- Controlling expenditures
- Weight loss
- Book reading
You could deliver these through emails, PDF resources, or videos. For more ideas, you can check out Etsy to create challenge-based digital products to sell on Etsy.
37. Video Courses and Workshops
Learning as an activity during the pandemic has proved to be a survival tactic. That could be one of the reasons for Udemy (a popular learning website) to surpass $100 Million in revenue.
If you are teaching online, then you can try offering a pre-recorded video course series. That could reach a wider audience without investing in a 1:1 teaching model.
There is also an option for live interactions through online workshops. Then, you can share them by hosting on Etsy, Udemy, Skillshare, or on your website.
38. Wall Art
As surprising as it may sound, but the truth is that digital posters/prints sell the most on my website.
Likewise, there are several digital arts like posters, prints, and quotes that sell on Etsy.
Professional education in designing helps in creating these kinds of digital products. But the best part is that it is not mandatory to have a professional qualification. Moreover, it is not even necessary to have expensive professional software. You can create high-quality wall art on Canva as well.
39. Wallpapers and Screensavers
Much like wall art, creating wallpapers and screensavers are options to dwell on.
Etsy lists wallpapers/screensavers that are even less than a dollar. So, you can make use of that opportunity to introduce your products to test the market.
You can niche your artwork as per a particular brand of phones/ computers too. Thus, you can bring in iPhone exclusive wallpapers to categorize your digital artwork.
As a handmade business owner, you are always on the lookout for increasing your profit. That could mean increased sales and increasing your prices, or both. But both these variables also imply increasing output. That becomes the Achilles heel of operating a small creative business.
To counter that issue, creating digital products to sell on Etsy is a great idea. You can list a digital version of any art form on Etsy.
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